About me
The journey behind Luma data art
Location:
Paris, France
Email:
lumadataart@gmail.com
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Although I chose a scientific path, my love for aesthetics never faded. This duality—logic and beauty—has shaped my approach: crafting analytical work that also resonates visually.
My professional journey began with 8 years in a media agency, specializing in data and analytics. In 2011, I discovered several people like Garr Reynolds, whose approach to presentation deeply influenced me. This emphasis on clarity and emotional impact sparked my desire to create data visualizations that not only inform but inspire action.
I later joined a global automotive brand, spending 6 years in the digital team. There, I used data to explain, improve, and guide strategic decision-making. Today, I’m Chief Data Officer in a mid-sized company, overseeing the full data ecosystem—from infrastructure and governance to data visualization and artificial intelligence.
The problem I solve
Throughout my career, one recurring challenge stood out: the lack of clear, beautiful, and actionable data visualizations. Teams are overwhelmed by dashboards, reports, and KPIs—but often miss the key number, the right insight and the compelling story. That’s what I like to solve: turning complex data into visual experiences that drive clarity, emotion, and decision.
My creative space
Between Paris and Tallinn, I draw inspiration from both urban energy and natural stillness. This cross-cultural perspective fuels my creativity and helps me transform raw data into meaningful, aesthetic visuals. You can explore my creations in my portfolio.
Why LUMA DATA ART?
LUMA stands for Learn, Understand, Make, Awaken—a process of transformation. The name also echoes Lumen, Latin for light. My work aims to bring light to raw, often cold data—revealing its meaning, emotion, and power.
The logo story
The logo blends a fox head into a Voronoi diagram—a nod to data, design, and nature. I grew up near a forest, spending endless hours immersed in the colors and rhythms of the seasons. Autumn, with its vibrant foliage, left a lasting impression.
The fox, curious and analytical, reflects my approach to data art: observe, dig, connect the dots, and reveal hidden insights.