I started with numbers. I stayed for what they can become.

My background is scientific, but aesthetics was always there. In the margins, in the way I arranged information, in the questions I kept asking about why some data landed and most didn’t. That tension between logic and image is where Luma Data Art was born.

I spent eight years in a media agency working with data and analytics. It’s where I first understood that clarity isn’t just a technical problem but a perceptual one. How data is shaped determines what people do with it. Garr Reynolds put words to something I was already feeling: simplicity and emotional impact aren’t in opposition to rigour. They’re what makes rigour useful.

Six years in a global premium automotive company followed, working across digital roles : strategy, performance, cross-functional decision-making. Data at scale, with real stakes.

Today I’m Chief Digital Officer at a mid-sized company. I run the full data ecosystem: infrastructure, governance, visualization, AI. And in parallel, I make data art.

Not as a hobby but as a conviction.